Jamal Reid

Jamal is Company Partner at CSG and Managing Partner of Concilium Sport, where he leads the group’s sports management and advisory arm. With over 20 years of experience across elite sport, athlete management and performance, Jamal brings a deep understanding of what it takes to develop athletes both on and off the field.

He is dedicated to transforming athletes into world-class performers by combining advanced analytics with a highly personal, human-led approach. By integrating data analysis, video performance review, personalised development plans and one-to-one coaching, the business provides athletes with a genuine competitive edge while supporting long-term progression and wellbeing.

Beyond performance, Jamal is passionate about the broader role of sport in society. His work is grounded in the belief that football, education and leadership can drive a more equitable game and a more inclusive society. Him and his team actively challenge the status quo, using informed conversation, insight and advocacy to push for positive change across the sporting ecosystem.

Concilium Sport represents CSG’s strategic entry into the evolving, multi-faceted sports landscape. In line with the wider group’s philosophy, Jamal has built the business around long-term partnerships, trusted relationships and representation, establishing a distinctive and values-led approach to sports consultancy.